ChatGPT真的是新创业风口吗？
或许，它的风险更大。
近日，OpenAI发布声明，向其用户和整个ChatGPT社区道歉，并称将努力重建信任。
该声明表示，本周早些时候，公司决定下线开源库中的ChatGPT，原因是该库存在一个漏洞，可能导致一些用户可以看到其他用户的聊天记录等信息。
目前，该漏洞已被修复。
OpenAI表示，“在ChatGPT下线前的几个小时，一些用户有可能看到另一在线用户的姓名、电子邮件地址、付款地址、信用卡号后四位，以及信用卡有效期。完整的信用卡号码在任何时候都没有暴露”。
比起信息泄露的风险，来自创业者的风险更大。
ChatGPT作为当下最热的AI技术，受到业界及公众追捧。
随着微软将GPT-4接入Office、PPT、Word、Excel等应用，以及国内文心一言等同类产品的推出，代表着AIGC(Artificial Intelligence and General Computer)的广应用阶段来临，应用范围将不断扩大。AIGC在内容生成、智能客服、金融服务、教育培训、数据分析和处理、医疗、基础法律服务等领域都将发挥重要作用。
创业者更加是厉兵秣马，准备一战。
早在今年2月中旬，王慧文就表示设立公司，招兵买马，踏进人工智能赛道。
阿里巴巴技术副总裁贾扬清于3月21日宣布离开阿里，并计划瞄准AI架构方向进行创业，要打造一个人工智能平台。
即刻创始人叶锡东(网名瓦恁)近期举办了一场名为’AI HACK’的创业竞赛，旨在招募在AI方向有创业想法和热情的人。获胜团队将获得30万美元早期投资以及其他资源，成为即刻的AI团队。这是一个难得的机会，能够与优秀的创业者一起合作，共同探索AI领域的发展。
这个领域真的适合创业吗？
对此，吴晓波频道巴九灵和书乐进行了一番交流，贫道以为：
目前的AI市场呈现出平台之战的态势，创业者需要具备一定的算法根基和技术资源，以及资金支持，才能进行创新。
这场创业潮的幸存者大多是自带资源（主要是技术资源）的从业者中的极少数幸运儿。
尽管这一次创业潮依然是在追赶风口，但风口已经积蓄了多年力量，不是零基础创业者可以追赶的。
GPT创业场景主要集中在聊天机器人这种通用泛大众化的产品上，可以呈现为文字、语音、绘画、图形设计、语音合成、视频生成等泛内容领域。通过开发聊天机器人，企业可以为用户提供更加智能化、个性化的服务，同时也可以通过聊天机器人与用户建立更加紧密的联系，了解用户需求和反馈，进而不断优化和改进产品。此外，聊天机器人还可以应用于教育、娱乐、游戏等领域，为用户提供更加多样化的服务。
许多创业者选择蹭热点，他们可能会采取各种方式来获取相关知识产权，例如购买商标、域名、仿制App、申请专利或提供用户体验的付费或国外资源。这些行为被称为“中间商”，通过赚差价来获取利润。
AI目前的商业模式仍然有待探索。虽然AI技术已经取得了长足的进步，但在实际应用中仍存在许多挑战。目前，AI技术主要应用于一些体验项目中，例如语音识别、图像识别等。虽然这些技术能够为用户提供一定的便利，但它们的商业化模式并不明确。因此，要想将AI技术应用于商业领域，需要深入研究其商业模式，并探索可行的商业化模式。
具体而言，ChatGPT创业潮有两个方向，其一是底层技术创业，其二是应用层面创业。
底层技术创业，人机交互上，比起语言训练而言，语音训练、视觉训练反而更有价值。
前者能陪聊，而后者如语音，可以解放双手，而视觉训练完成极高识别，可以极大加速自动驾驶的进展速度。
在应用层领域，由于创业者难以快速积累核心算法和完成深度学习，因此很难有所成功。
将类GPT接入到自身的应用中，通过创新玩法来创造内容，这一点类似于微软Office365接入GPT来达成更多办公应用场景的破圈或辅助一般。通过这种方式，应用可以更好地利用GPT的优势，为用户提供更加丰富、多样化的内容。
GPT的走向尚未明确，在自己的应用中介入GPT服务，来达成自身产品基础上的独特体验，或许更为稳健。
总而言之，不是任何人都适合在GPT上进行创业。
整体来说，这一轮GPT盛宴，其实是一次泛大众的人工智能科普。此前，人工智能在人们的视野中仅限于实验室和高端设备，而现在，人们可以亲身体验到这些技术的应用，从而引发了狂热。但这种狂热随着技术的深入普及而降温。
相比于元宇宙，这一轮ChatGPT创业潮会更快降温。
元宇宙是一个尚未定型的领域，任何产品都可以提出展望或仅仅将“沉浸感”作为关键词，即使不需要VR和AR体验，也能蹭上热点。
而这一次AI创业，技术门槛太高、可参与创业角度太少，让创业或蹭热点的，也只能是浅尝即止。
作者 张书乐，人民网、人民邮电报专栏作者，中经传媒智库专家
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